Feed The Curiosity
The tracking capabilities from Google Tag Manager have come a long way in equipping website owners to understand user behavior further. One of the many functionalities supported by Google Tag Manager is the ability to track button clicks. In this post, you’ll learn how to create button click events with Google Tag Manager and then,
Modern marketers are always looking for more ways to better understand user behavior on their site, in order to connect if their efforts, time, and resources, are making a difference. To that end, Google Analytics and Google Tag Manage have come a long way in managing different tracking methodologies, scripts, and what have you. In
![Installing Google Tag Manager [GTM] on WordPress (Without a Plugin)](https://850599.smushcdn.com/1812427/wp-content/uploads/2020/07/Installing-Google-Tag-Manager-GTM-on-WordPress-Without-a-Plugin.png?lossy=1&strip=1&webp=1)
Long gone are the days when you have to individually manage different tracking scripts with 100 separate logins and work every time with the source code. With the introduction of Google Tag Manager — a tag management platform, you can manage almost everything from just one spot. Tags are essentially scripts (generally speaking, or as
Special Note: Big shout out, and a huge thank you to Carlos Escalera Alonso! Not only was I able to solve this problem for my website, I was also able to confirm a few extra things on my end due to the inspirations I received from his detailed article. Also, all of my technical setup
How to anonymize Ip addresses with GTM? The solution here is relatively simpler than it sounds. However, before we discuss the how, let’s briefly touch on why IP address anonymization might be needed for your site, and if you do it, what are the data points you lose out on. IP masking or IP anonymization