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CRO and UX

How To Properly Install Microsoft Clarity w/ and w/o Google Tag Manager

Appealing to all masses, Microsoft Clarity was masterminded as a free behavioral analysis tool, aiming to predominantly assist website owners to comprehend the gap between what they hope or want users to do on their site, versus what they actually do. The primary idea behind it is that by understanding user expectations against real actions,

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WordPress

How to Add Google Analytics to WordPress (Without a Plugin)

To add Google Analytics to WordPress, without a plugin, you’d need to access two different areas — based on how things are typically implemented. The first, is the tracking code inside Google Analytics. The second, is the header.php within WP. Let’s tackle both one by one. Step by Step Instructions for Accessing the Google Analytics

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SEO

How to Track Button Clicks With Google Tag Manager

The tracking capabilities from Google Tag Manager have come a long way in equipping website owners to understand user behavior further. One of the many functionalities supported by Google Tag Manager is the ability to track button clicks. In this post, you’ll learn how to create button click events with Google Tag Manager and then,

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Categories
SEO

How to Set Up Scroll Depth Tracking in Google Tag Manager

Modern marketers are always looking for more ways to better understand user behavior on their site, in order to connect if their efforts, time, and resources, are making a difference. To that end, Google Analytics and Google Tag Manage have come a long way in managing different tracking methodologies, scripts, and what have you. In

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Categories
WordPress

Installing Google Tag Manager [GTM] on WordPress (Without a Plugin)

Long gone are the days when you have to individually manage different tracking scripts with 100 separate logins and work every time with the source code. With the introduction of Google Tag Manager — a tag management platform, you can manage almost everything from just one spot. Tags are essentially scripts (generally speaking, or as

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Categories
SEO

Multiple Dynamic IPs, Locations, and Devices: A Comprehensive Guide to Excluding Internal Traffic From All in Google Analytics

Special Note: Big shout out, and a huge thank you to Carlos Escalera Alonso! Not only was I able to solve this problem for my website, I was also able to confirm a few extra things on my end due to the inspirations I received from his detailed article. Also, all of my technical setup

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Categories
SEO

How to Anonymize IP Addresses With GTM (and Then Verifying the Same)

How to anonymize Ip addresses with GTM? The solution here is relatively simpler than it sounds. However, before we discuss the how, let’s briefly touch on why IP address anonymization might be needed for your site, and if you do it, what are the data points you lose out on. IP masking or IP anonymization

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SEO

3 Methods of Verifying if Google Tag Manager Is Installed Correctly

There are tons of articles, tutorials, videos, and step-by-step instructions out there that discuss whether or not your Google Analytics tag is being fired correctly — with Google Tag Manager. However, this post will take a step back, and will demonstrate how to verify if Google Tag Manager is installed correctly in the first place.

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