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SEO

How to Track Button Clicks With Google Tag Manager

The tracking capabilities from Google Tag Manager have come a long way in equipping website owners to understand user behavior further. One of the many functionalities supported by Google Tag Manager is the ability to track button clicks. In this post, you’ll learn how to create button click events with Google Tag Manager and then,

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SEO

How to Set Up Scroll Depth Tracking in Google Tag Manager

Modern marketers are always looking for more ways to better understand user behavior on their site, in order to connect if their efforts, time, and resources, are making a difference. To that end, Google Analytics and Google Tag Manage have come a long way in managing different tracking methodologies, scripts, and what have you. In

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SEO

Google Analytics Glossary: A Guide to Understanding Various Google Analytics Terms, Definitions, Metrics, and More

Last updated: August 16th, 2020 Note: This guide will stick to explanations pertaining to Google Analytics for websites; not apps. Being one of the most commonly used Analytics platforms, Google Analytics provides a ton of information about your site visitors such as, how they interact, how much time they spend, where they come from, etc.

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SEO

Multiple Dynamic IPs, Locations, and Devices: A Comprehensive Guide to Excluding Internal Traffic From All in Google Analytics

Special Note: Big shout out, and a huge thank you to Carlos Escalera Alonso! Not only was I able to solve this problem for my website, I was also able to confirm a few extra things on my end due to the inspirations I received from his detailed article. Also, all of my technical setup

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SEO

How to Anonymize IP Addresses With GTM (and Then Verifying the Same)

How to anonymize Ip addresses with GTM? The solution here is relatively simpler than it sounds. However, before we discuss the how, let’s briefly touch on why IP address anonymization might be needed for your site, and if you do it, what are the data points you lose out on. IP masking or IP anonymization

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