To add Google Analytics to WordPress, without a plugin, you’d need to access two different areas — based on how things are typically implemented. The first, is the tracking code inside Google Analytics. The second, is the header.php within WP. Let’s tackle both one by one. Step by Step Instructions for Accessing the Google Analytics
The tracking capabilities from Google Tag Manager have come a long way in equipping website owners to understand user behavior further. One of the many functionalities supported by Google Tag Manager is the ability to track button clicks. In this post, you’ll learn how to create button click events with Google Tag Manager and then,
Modern marketers are always looking for more ways to better understand user behavior on their site, in order to connect if their efforts, time, and resources, are making a difference. To that end, Google Analytics and Google Tag Manage have come a long way in managing different tracking methodologies, scripts, and what have you. In
Last updated: August 16th, 2020 Note: This guide will stick to explanations pertaining to Google Analytics for websites; not apps. Being one of the most commonly used Analytics platforms, Google Analytics provides a ton of information about your site visitors such as, how they interact, how much time they spend, where they come from, etc.
Special Note: Big shout out, and a huge thank you to Carlos Escalera Alonso! Not only was I able to solve this problem for my website, I was also able to confirm a few extra things on my end due to the inspirations I received from his detailed article. Also, all of my technical setup
How to anonymize Ip addresses with GTM? The solution here is relatively simpler than it sounds. However, before we discuss the how, let’s briefly touch on why IP address anonymization might be needed for your site, and if you do it, what are the data points you lose out on. IP masking or IP anonymization
SEO happens to be one of those marketing channels where usually, no one is always right or wrong. Depending on who you talk to, you might get different answers for what a structured SEO plan should be. In fact, a lot of SEOs might even tell you that the first step to a structured SEO
If you’re a blogger like I am, or if you’re maintaining a personal website, you’re probably going to your own site to constantly check things, verify things, fix, things, etc. And while that is the expected norm, have you ever wondered about how to exclude your home Wi-Fi in Google Analytics? Excluding your home traffic