How to Exclude Your Home Wi-Fi in Google Analytics Tracking, and Then Verifying the Exclusion

If you’re a blogger like I am, or if you’re maintaining a personal website, you’re probably going to your own site to constantly check things, verify things, fix, things, etc.

And while that is the expected norm, have you ever wondered about how to exclude your home Wi-Fi in Google Analytics? Excluding your home traffic not only makes sense from an accurate reporting standpoint for simple metrics such as users, page views, etc., but also for all the aggregate data that it is tied to.

Gleaning any insights from your GA account if your IP address isn’t filtered out or blocked, sort of defeats the entire purpose of having to track users in the first place.

so, without further ado, let’s get started!

Time needed: 5 minutes.

How to Exclude Your Home Wi-Fi in Google Analytics

  1. Find Out What Your IP Address Is

    While connected to any device, Google–>what is my IP address. (screenshot below for reference)what is my ip address

  2. Go to Google Analytics and Click on “Admin”

    Once you’ve jotted down your IP address, head to Google Analytics, and click on “Admin”
    GA Admin

  3. Click on Filters Under the “View” Column, and Get Started

    Clicking on Admin will give you 3 columns — for configuring different settings on an account, property, or the view level. You’ll be working with “view”. As per the screenshot below, click on filters > and then “ADD FILTER.”GA View Filters

  4. Create a New Filter

    Create an IP blocking filter per the details below:
    a. Select “Create new filter”
    b. Give a filter name. Make it something descriptive that tells you what the filter is about.
    c. For “filter type,” select “predefined”
    d. For the select filter type drop-down, choose exclude.
    e. For select source or destination, choose traffic from the IP addresses.
    f. For select expression, choose that are equal to, and then enter your IP address.
    g. Lastly, hit save.creating a new ip address blocking filter in google analytics

Until this point, it’s super easy. The slightly tricky part is to verify that your Wi-Fi is indeed being blocked out/excluded. Typically, Google Analytics will let you verify a filter right there and then, but for verifying this simple type of IP address exclusion, you’ll have to take the help of “Google Tag Assistant.”

You May Also Want to Check Out:

What Is Google Tag Assistant, You Ask?

Honestly, Google does a pretty solid job of explaining it! To get started though, you’ll need to install this on your Chrome web browser.

Once done, you’ll see that Icon in your browser, where extensions typically show-up. To begin, hit the extension, and hit enable. After that, refresh the page. See the screenshot below for reference.


Once you’ve enabled, and refreshed the page (maybe go to your site first), you’re ready to begin! To verify the exclusion filter, follow the steps below.

Step 1

Hit on the Google Tag Assistant extension again, and click on “record.”


Once done, click anywhere on your website, and maybe browse 2 or 3 pages. Next, click on the tag assistant icon again, and select “Stop Recording.”

Step 2

Afterward, you should see a sort of a summary window. From that window, click on “show full report”.


Step 3

As soon as you do that, something will open in your Chrome browser. At a first glimpse, you’ll feel you’re seeing a lot of the details; but, worry not. You can ignore all of that confusion, and hit on “Google Analytics Report” tab.


Step 4

From that tab, you’ll have to click on “Change Location.” Doing so will open a pop-up window where you will select “use a specific IP address.” Then, you will plugin the same IP address/a.k.a the one you found after searching for–>what is my IP address. Lastly, hit update.

how to verify your wi-fi exclusion in google analytics
Hit Update, once you plug-in your IP address

Step 5

The last step here is to scroll all the way down into the right window pane, and open drop-downs under “Flow”.

last-step-flow. Confirmation that the home wi-fi is excluded.
Opening all drop-downs will lead you to “mutations”. There, if your filter is set-up correctly, you should be able to see a message along the lines of hit dropped by filter [filter name you gave in Google Analytics]

And that’s it, folks! I know this looks a bit cumbersome, but once you get it, it feels super easy. In my experience, a lot of the folks know how to exclude it, but they seldom know how to verify that exclusion.

Hope this post helped!

Expert Resources

  1. Google’s short and sweet version.
  2. An Introduction to Google Tag Manager.