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SEO

How To Verify Automatic Signed Exchanges (SXGs) Implementation With Google Search Console

Automatic Signed Exchanges is a recent transformational feature from Cloudflare, aiming to revamp the traditional model on how web pages are loaded. This functionality is in partnership with Google, who initiated Signed Exchanges (SXGs) in the first place. If you aren’t aware of this or need a quick primer, check out the post titled “About

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SEO

A Visual Introductory Guide To Search Console Insights

Launched as a free service, Search Console Insights aims to provide a better understanding of how a site’s content is found and what connects with their audiences. What makes the service unique is that the data is combined from Google Search Console and Google Analytics, and then amalgamated to deliver insights into content performance. The

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SEO

A Brief Guide to Ahrefs Site Audit’s “Discoverable URLs by Crawl Source”

The Ahrefs site audit is a marvelous wonder for any SEO with tons of visualizations, explanations, and illustrations. The power is not only in the aesthetics, but also in the thoroughness, technicality, customizations, meticulous attention to even tiniest of details, as well as, in overall appeal. It isn’t easy to put all the awesomeness into

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SEO

A High-Level Guide to the New Bing Site Explorer

The new Bing Site Explorer feels like a remarkable combination of a technical and a performance audit that is custom-made for serving information into digestible bits, in order for site owners to quickly decipher what the issues are, and infer how they’re faring in Bing search. With incredible smart choices, the tool delivers on technical

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SEO

How to Track Button Clicks With Google Tag Manager

The tracking capabilities from Google Tag Manager have come a long way in equipping website owners to understand user behavior further. One of the many functionalities supported by Google Tag Manager is the ability to track button clicks. In this post, you’ll learn how to create button click events with Google Tag Manager and then,

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SEO

How to Set Up Scroll Depth Tracking in Google Tag Manager

Modern marketers are always looking for more ways to better understand user behavior on their site, in order to connect if their efforts, time, and resources, are making a difference. To that end, Google Analytics and Google Tag Manage have come a long way in managing different tracking methodologies, scripts, and what have you. In

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SEO

What Is Latent Heat: A Layman’s Guide to Its Critical Concepts

Latent heat is described as the amount of energy that is absorbed or released, for a substance to change its state. (Technical term is phase change). For example, the additional heat required for turning water into water vapor, or on the contrary, the heat released, when vice versa happens. (Water vapor > water, because of

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SEO

5 Methods for Permanently Removing URLs From Google Search

Every now and then, you might find a need to either remove a URL, or a set of them from Google Search. And while it may take some time to complete the entire process, and there are some things you can do to speed up the process, one of them comes straight from Google in

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SEO

A Visual Guide to Google Search Console Removals Tool

Google Search Console is informative and a convenient avenue to control a few aspects of how your web presence appears in their SERPs. One of those is the Google Search Console Removals Tool (mostly informative, but also allows you to take some direct actions). What Can You Do With the Google Search Console Removals Tool?

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SEO

A Simplistic Guide to Ahrefs Internal Backlinks Report

Internal links are rudimentary, and an essential on-page strategy. Part of that, is also knowing what the current state of affairs is — to make the necessary tweaks and adjustments, and potentially, glean insights into how your competitors are internally linked. Welcome to Ahrefs Internal Backlinks I’ve previously covered what the GSC internal links tell you about

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SEO

How to Add Users and Owners in Google Search Console

How to Add Users in Google Search Console Adding an additional user in Google Search Console isn’t actually that hard. As of today, adding someone else lies under your property’s “Settings > Users and permissions.” Once you’re inside the users and permissions section, you can add a user, with either of the two following permission

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SEO

SEO Diagnosis: How to Read the GSC Crawl Stats Report

When it comes to SEO ROI, the first step is always discoverability. Simply put, if you aren’t found in search engines, people won’t come to your site. Traffic is step 2; a step before that (step 1), is ensuring your site is technically sound for crawling. To that end, speaking strictly about Google, in its

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SEO

Google Search Console Internal Links: What It Tells You About Your SEO

Utilizing and optimizing your internal linking strategy can do SEO wonders for you if used correctly, and if it doesn’t cross the line of spam. And while we all love and rave about our favorite SEO tools (believe me, I have one too), the Google Search Console Internal links report is a valuable resource. Of

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SEO

Types of Anchor Texts and SEO

Google has tremendously evolved on how it evaluates different types of anchor texts — the initiation of which, began with the Penguin algorithm in 2012. Since then, we’ve witnessed multiple iterations, and eventually in 2016, Google Made Penguin real-time. Meaning, as Google bots crawls/re-crawls pages, they will automatically run through the Penguin filter, and any

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SEO

Google Analytics Glossary: A Guide to Understanding Various Google Analytics Terms, Definitions, Metrics, and More

Last updated: August 16th, 2020 Note: This guide will stick to explanations pertaining to Google Analytics for websites; not apps. Being one of the most commonly used Analytics platforms, Google Analytics provides a ton of information about your site visitors such as, how they interact, how much time they spend, where they come from, etc.

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SEO

An Opinion: Differences Between Mental Health & Emotional Health, and Why Can’t You Always Be Happy

Note: This entire post is nothing but an opinion. Please do not construe it as any kind of expert advice whatsoever, and take any and all information with a grain of salt. In fact, assume that everything presented here is questionable and fiction. At the end of the day, it’s nothing but an avenue to

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SEO

What Are Reciprocal Links? Are They Harmful to Your SEO?

Backlinks or links, have consistently remained an SEO ranking factor. That hasn’t changed; what has though, is how they’re evaluated. Search Engines, specifically Google, have tremendously evolved over the years on how a sites’ backlinks are assessed. In fact, quite recently, Google announced two new link attributes, while updating its guidance on nofollow. With everything

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SEO

A Guide to Understanding 410s, 404s, and Soft 404s

Note: For the purposes of this post, please assume that non-existent URLs can be referred to both 404s and 410s. Every SEO will, or has already, grappled with non-existent URLs, or some variations of it. In recent years, it has become more clear on how to deal with these pages; however, even today, a lot

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SEO

How Blogging Can Help With Work-Related Stress and Mental Health

Corporate America and corporate culture is evolving at a speed of light. On the one hand, we always hear about all the crazy new benefits organizations offer their employees (unlimited PTO and remote work are evidently hot right now), and on the other, we hear horrifying stories about work-related stress. I am sure that the

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SEO

Multiple Dynamic IPs, Locations, and Devices: A Comprehensive Guide to Excluding Internal Traffic From All in Google Analytics

Special Note: Big shout out, and a huge thank you to Carlos Escalera Alonso! Not only was I able to solve this problem for my website, I was also able to confirm a few extra things on my end due to the inspirations I received from his detailed article. Also, all of my technical setup

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SEO

How to Anonymize IP Addresses With GTM (and Then Verifying the Same)

How to anonymize Ip addresses with GTM? The solution here is relatively simpler than it sounds. However, before we discuss the how, let’s briefly touch on why IP address anonymization might be needed for your site, and if you do it, what are the data points you lose out on. IP masking or IP anonymization

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SEO

Does Clean Code Help SEO?

Does clean code help SEO? This is a no-brainer yes, yet I’ve seen very few efforts being put into actually cleaning up the code. Practically speaking, it can become a very unwieldy task to make a case for investing in cleaning up a site’s code, and the time spent to potential ROI can seem to

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SEO

How You Can Find and Remove Unused CSS Code From Your Site

CSS codes are vital to the look and feel of your website. And while important, they are render blocking, and even more so, if they are loaded externally through a link tag. On a general broad scale, it’s a standard practice to keep CSS stylesheets separate for efficient management of the site. However, those files

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SEO

What Is the Difference Between SEO and SEM

Both SEO and SEM go hand in hand when it comes to a cohesive strategy for a website; however, the two also differ vastly from each other. Primarily, the most significant factor that distinguishes SEO from SEM is that for SEO, you don’t have to pay for traffic. Technically, you might be paying for SEO,

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SEO

What Is an SEO Slug?

What is an SEO slug? Simply put, it’s the last part of the URL. See below for a visual breakdown of the URL structure. Not entirely sure, but I believe the term “slug” became famous with the advent of WordPress. In any event though, slugs should be one of the vital considerations of your SEO

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